At Pure Frame Photography, every image starts with light — shaped, not left to chance. I’m Alex, the photographer behind the lens, and I use professional strobes and softboxes to create portraits with clean depth and dimensionality, no matter the weather or time of day.

The result is a signature style: soft yet sculpted, rich in detail, with true-to-life color. Whether it’s a bold individual portrait, an intimate couples session, or a relaxed family shoot, I blend the precision of studio lighting with natural movement and emotion. You’ll never feel stiff or over-posed — just comfortable enough to be yourself while the light does the magic.

For me, photography is about intentional artistry: shaping light, framing connection, and creating timeless images you’ll treasure for decades.

What to Expect:
Every session starts with a quick planning chat so we can pick locations, wardrobe, and the right light. On shoot day I bring professional strobes and softboxes, set up in minutes, and guide you with simple direction so you can relax. We’ll pause to review a few shots on camera so you know exactly what we’re creating.

My Lighting Philosophy:
Natural light is beautiful, but it’s unpredictable. By shaping my own light, I can shoot at any time of day, in any weather, and still deliver that clean, dimensional look you see in my portfolio.